Monday, 20 January 2014

What is SEO??


SEO is basically stands for Search Engine Optimization.It is the process of affecting the visibility of website or a web page on any search engine natural or unpaid search result. Seo(Search Engine Optimization) is the process of optimizing the website or webpage for search engine to improve the visibility on search engine result. SEO target for different type of search whether it is image search, video search, academic search, informational search, business search .
                       when you move through any  of the search engine for searching purposes. you typed some keywords through which you want to go through then all the results are shown on your screen them what is the use of SEO ?? The SEO provides  the visibility of a website or webpage on search engine which means SEO increases the ranking of your business website which is very beneficial for your business purposes.Because 75% people only go through first page of your search results without moving the next page of search results. this is the main purpose of doing SEO of your website.
SEO is something that is also called copywriting because the SEO follows on page optimization i.e. most of the techniques used in SEO deal with text like you should include meta tags, title tags, robots.txt etc in which you optimize your site means some text have to include to promote your site on webpage. The followings some points refers to SEO:
. SEO stands for Serach Engine Optimization.
. SEO is all about optimizing a web site for search engines.
. SEO is the process of desining and developing a website to highly ranked on any search engine.
. SEO process is improved the volume of traffic through which the keyword of our company is ranked highly easily.
. SEO is the art of ranking on search engine.
. SEO is all about the Backlinks when your webpage should backlinked with another website and you follow whiate hat stratergy you will ranked highly.


HOW SEARCH ENGINE WORKS?


 Search Engine works several activities:

. Crawling:- It is the process of fetching all the webpage linked to a website.this task is performed by using special software called crawler or spider.

. Indexing:- It is the process of creating index for all the fetched webpages and keeping them in to a giant databases from where it can be later retrieved.Essentially the process of indexing is identifying the words and expressions that describe the page  and assigning the page to particular keyword.

. Processing:- When a search request comes from user side , the search engine processes it i.e. it compares the search string in the search request with the indexed pages in the database.

. Calculating Relevancy:- Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. 

. Retriving Results:- The last step in search engine activities is retriving the best matched results.Basically it is nothing more than simply displaying them in browser.


 SEO COPYWRITING:


Seo Copywriting is the technique of writing the viewable text/keywords on a web page the viewable text refers to the targeted search terms which includes the keywords which is the specific terms related to the search terms.for example the 'Webmaster Manpreet' is the wepage and the specific terms or keywords related to this webpage may be it is "What is SEO" , "SEO Tips and Techniques" , "Social Media Marketing"  etc?Its main purpose for doing SEO Copywriting is to rank your searching keywords on any search engines.
 The viewable text ,SEO Copywrting optimizes the text though on page SEO which includes the meta tags, Title tags , Keyword tags etc.

WHAT IS SEARCH ENGINE RANK ?


When you search any keyword using a search engine then it displays thousands of results on search engine which is also called SERP which means search engine result pages and that results found in the database. A page ranking is measured by the position of webpage displayed inthe search engine results. If search engine is putting your webpage on first position then your webpage will rank at number 1 and it will be assumed as with a high rank. 


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